Nielsen just released their Top 10 rankings for the week of June 27-July 3, 2022 for original streaming shows across various services including Amazon Prime, Disney +, Hulu, Netflix, and Apple TV+.
Nielsen Total Minutes Viewed – Week of June 27-July 3, 2022
- Strange Things (Netflix) 34 episodes 5,911 minutes (millions)
- The Umbrella Academy (Netflix) 30 episodes 2,219 minutes (millions)
- The Terminal List (Amazon) 8 episodes 1,106 minutes (millions)
- The Boys (Amazon) 23 episodes 951 minutes (millions)
- Only Murders In The Building (Hulu) 14 episodes 526 minutes (millions)
- Snowflake Mountain (Netflix) 8 episodes 492 minutes (millions)
- The Upshaws (Netflix) 18 episodes 444 minutes (millions)
- Peaky Blinders (Netflix) 36 episodes 392 minutes (millions)
- The Bear (Hulu) 8 episodes 346 minutes (millions)
- Ozark (Netflix) 44 episodes 330 minutes (millions)
Now, before we dive into these Top 10 rankings, let’s refresh some dates concerning when these various shows debuted on their respective streaming services.
The Boys Season 3 was released on June 3, 2022.
Umbrella Academy Season 3 was released on June 22, 2022.
The final episode of Obi-Wan Kenobi was released on June 22, 2022.
Only Murders In The Building Season 2 started June 28, 2022
The Terminal List Season 1 was released on July 1, 2022.
The second half of Strange Things Season 4 was released on July 1, 2022.
The final episode of Ms. Marvel was released on July 13, 2022.
Netflix won the battle of the Top 10 by claiming the top two overall spots and a total of six spots in the Top 10. That is impressive. Netflix may have its problems, but Netflix is still a formidable force in the streaming wars.
Amazon had two shows in the Top 10 with both of those shows actually making the Top 5. Hulu had two shows in the Top 10 with one of them cracking the Top 5. Disney + and Apple TV+ were both shut out of the Top 10.
What stands out the most to me is that Disney+ had zero shows in the Top 10. That is stunning considering that Obi-Wan Kenobi and Ms. Marvel have now released all of their episodes. Let’s address Obi-Wan Kenobi first. I would never imagine that a Star Wars show would fail to make the Top 10 only five days after the final episode was released. That is shocking. This should be a serious warning sign for Disney concerning the state of the Star Wars franchise.
Before Disney took over Star Wars and handed it to Kathleen Kennedy, Star Wars was one of the most prized franchises in all of Hollywood. The idea that a Star Wars franchise would fail to beat the various franchises in this Top 10 list would have been unheard of just a few years ago. However, here we are. Not even a week after the final episode of Obi-Wan Kenobi was released and we find this latest Star Wars show already outside of the Top 10. It is clear that something is broken with Star Wars and Disney needs to address this problem.
Then we have the Marvel Cinematic Universe and its latest offering in Ms. Marvel. We already knew that the debut episode of Ms. Marvel completely bombed and got the worst ratings of any MCU show by a long shot. The MCU is a machine that is used to dominate any Top 10 list. That is definitely not the case with Ms. Marvel.
Again, this is a worrying sign as Disney is about to flood the market with an insane amount of MCU content over the course of the next two years. As the amount of MCU content increases, it seems that the quality continues to decrease.
Another interesting aspect of this Top 10 chart is how there are several massive gaps in the rankings. This is seen between the number 1 and number 2 spots. Then again between the number 2 and number 3 spots. Then again between the number 4 and number 5 spots. We then see the numbers getting bunched up together between the number 5 to number 10 spots.
Stranger Things continues to be the 800-pound gorilla of all franchises. Almost 6 billion minutes watched! Nothing is even remotely close to Stranger Things. The massive gap between Stranger Things’ streaming numbers and the show in the number two spot is stunning. Right now, Stranger Things is simply untouchable and is operating on a completely different level than every other streaming franchise.
The Umbrella Academy continues to enjoy excellent success and nearly doubles the number of minutes of the show in the number three spot. I have enjoyed every season of Umbrella Academy so it is nice to see this franchise continuing to get love from viewers.
The Terminal List comes in at third place and is the first non-Netflix show to make an appearance in the Top 10. The Terminal List is also in the exclusive club of being just one of three shows that topped 1 billion minutes viewed. Amazon has to be incredibly pleased with such strong streaming numbers for this Chris Pratt lead show.
I know that the gap between The Umbrella Academy and The Terminal List is large, but keep in mind that Umbrella Academy has more than three times the number of episodes to watch as does The Terminal List. It will be interesting to see how The Terminal List does over the long haul.
The Boys posts an impressive fourth-place finish. This is great for a show that dropped its latest season back on June 3, 2022. Viewer support for The Boys continues to show no signs of letting up anytime soon.
Only Murders In The Building rounds out the Top 5. There is another huge gap between fourth and fifth place. Still, this gem from Steve Martin and Martin Short has been a joy to watch. It is nice to see this show having success in the Top 10. If you still have not given this show a try then you definitely should. It is worth the time.
All right, that is it for this week! We shall return next week to see if Netflix continues to dominate the Top 10!